Travelling has become a way of life for many, and people often want more than a great vacation picture when travelling. They want authentic experiences, or at the very least something that feels authentic – which is why short-term accommodation is rising. People rent out their apartments or cottages next to the sea for some extra cash, and if you have that kind of place, you could too.
But attracting guests, bookings, and growing your business is challenging. Your competition is busy, and you need help grabbing the right people’s attention at the right time. It can be tedious, especially when short-term accommodation is your side hustle. We understand. A marketing company can do all that and more for you.
Market to Your Target Guest
Set Marketing Goals
Optimise Rental Listings
Leverage Social Media
Residential spaces can also be marketed using social media channels that give you more control over who sees your content and where you want it to appear for prolonged periods while allowing you to engage your target audience more intimately, face-to-face and in real-time. A marketing company can help you develop and manage your social media marketing to showcase your short-term accommodation home, promote your offers and guest reviews to a larger, confirmed audience, and monetise your followers via dynamic communication that builds your online brand awareness, trust and loyalty with your human visitors (potential guests).
Build an Email List
Of course, email marketing continues to be one of the most effectual ways to achieve potential and past guests of your short-term rental property to nurture leads and drive repeat bookings. You want to build and grow an email list of hot leads and past guests you’ve hosted so that you can send them email campaigns that feature special offers, holiday promotions, and regular updates. A marketing agency can assist with increasing your email list and delivering these relevant, effective email campaigns.
Explore Local Partnerships
Working with local businesses, attractions and tourism organisations can add value to your guest experience and bring more tourists to your short-term home accommodation. A marketing company can help you find these strategic partners – local businesses with products or services that correlate with your target market and who are likely to welcome guests to their establishments. Possible partners could be restaurants, tour operators, and venues where special events are hosted, all of whom might be willing to offer your guests a discount, a value-add, or a package that sets you apart from other competitors.
Encourage Word-of-Mouth Referrals
Word-of-mouth recommendations greatly benefit short-term rentals because satisfied guests bring new guests to your property. A marketing company can craft referral programmes and incentives to encourage these guests to tell their friends, family, and colleagues about their positive experiences with the shortlist. Again, leveraging the sense of social proof and trust, you can tap into the power of the guest’s network so that it starts working for you.
Create Upsell Offers
Upselling can help generate more revenue from a short-term rental property than the nightly rate alone. Your marketing company can create upsell offers and packages to create more convenience and value for your guests, which will increase your reservations, lengthen stays and ultimately keep guests happy and wanting to return in the future. Maybe you’d like to offer airport transfers so your guests do not have to navigate the problematic transportation during their first day, or perhaps a grocery delivery service or a guided tour to keep them entertained during their visit? Adding these conveniences and valued services encourages guests to stay longer and increases your STR’s revenue stream.
Reinvest Profits
By choosing a marketing company to market your home for short-term accommodation (perhaps through advertising on channels such as Airbnb, Expedia or Booking.com), you are making a strategic investment in your future, which goes far beyond the immediacy of securing a few bookings. By reinvesting profits from increased bookings and revenue into long-term digital marketing, you can sustain momentum to stay ahead of the competition and continue expanding your business. The short-term rental market is highly dynamic and rapidly evolving, making growth and adaptability critical for long-term success and sustainability.
Conclusion
Short-term rentals are highly competitive and fast-moving, and by working with a marketing company to promote your accommodation home, you give yourself an advantage, maximise your property’s visibility, and drive growth and success. Your marketing company will help you Decide on your target audience and set marketing goals. Optimise rental listings and exploit social media. Partnerships with the community will develop local networks.
Why Choose Square Meters Digital for Your Short-Term Rental Marketing Needs?
management companies to earn more from their homes and apartments through short-term rental. Recognising the white space across critical markets within Greece, we help property owners target highly relevant travellers from around the globe and sustain reservations through professional and result-driven solutions.
Utilising advanced-level technology that supports dynamic real-time pricing, we build customised marketing strategies to share your listing, expand visibility and create reservations for your home, apartment or room. Our experience connecting owners with travellers reaches the storytelling stage surrounding their upcoming visit, ultimately creating a connection and loyalty to your location long after their stay.
Our industry knowledge positions you directly in front of your potential guests by optimising your listing, promoting your rental through social media, and building partnerships with key suppliers. We provide guests with an exceptional local experience. We understand the complexity of offering a short-term rental because we live it daily.
By reviewing our real-time data, we can share a deep understanding of travellers’ interests. Contact Square Meters Digital today to learn how we can elevate your short-term rental business and take your property to the next level.
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