The right interior design can improve the uniqueness of your holiday rental above others. This means that more people will opt to book your place and, with it, be willing to pay more for it. Let’s take a closer look at some holiday rental interior design strategies that will maximise your property’s potential and attractiveness.
Create a Cohesive Theme
A proper holiday rental interior design should make your guests feel at home. Asking questions can give you an idea if your target market would feel comfortable with your design. Customers may have different preferences, so here are some factors you should consider:
- Demographics: Are your guests primarily families, couples, or solo travellers?
- Purpose of Stay: Are they visiting for relaxation, adventure, or business?
- Cultural Preferences: Do they have specific cultural preferences or expectations?
By identifying these elements, you can then shape your interior design around them.
Create a Cohesive Theme
Consistent theming can make a huge difference to the look of your rental en suite. Here are a few suggestions for creating and coordinating a theme that people will truly appreciate:
- Choose a Colour Palette: Pair colours with your home’s location and style. Painting a property on the coast, for instance, with blues and whites might be more appropriate than a modern, neutral paint job that would do better in an urban rental home.
- Local Expressions: Use local materials, artwork and decor to make your rental feel authentically from that region.
- Consistency: The theme should be present every place you look, from the living room to the bedrooms and bathrooms, to the guest room; nothing should be overlooked.
Focus on Comfort and Functionality
The fundamental principle of a successful holiday rental interior design is comfort and functionality. Have a look at the below features.
- Quality Furniture: Invest in durable, comfortable furniture that can withstand frequent use.
- Adequate storage: Have enough closets, dressers, and luggage racks for your guests to unpack their belongings.
- Function Layout: Furniture should be placed to utilise the space, making the property easier to move through.
Highlight Unique Features
Some features that make your home a great place to stay might directly relate to things your guests can enjoy on those beds. You’ll want to make sure you call them out: Some features make your home a great place to stay (and a great place for people to want to sleep in those beds!) and you’ll want to be sure to call them out.
- Architectural Features: Feature any unique features such as exposed beams, large or unusual windows or original flooring.
- Make the most of custom or local artwork: Add to the interest by including custom-coloured mouldings or frames. Create variety and interest in your artwork and fabrics, and balance them with more neutral pieces. You don’t need to be afraid of bold or busy patterns – if you use them in small amounts and combine them well, they can be a good thing.
- Special Amenities: Spotlight special amenities such as a fireplace, Jacuzzi or outdoor patio to appeal to guests who need a little something extra.
Optimise Lighting
Good lighting is another essential element in creating a welcoming and attractive interior for your holiday rental. Try the following tips to optimise interior lighting.
- Natural Light: Use sheers or blinds that you can tie back for maximum light. Natural Hues: Choose a warm palate of yellows and greens; cool blue tones are known to have a calming effect on babies; purples can make a room look smaller.
- Layered Lighting: Use ambient light, task lighting and accent lighting to create a balanced layered lighting scheme that can be adapted for different purposes and moods.
- Energy-Efficient Bulbs: Save energy – and the planet – by using energy-efficient LED bulbs.
Pay Attention to Details
The little things can make a big difference to the enjoyment of a room. For example:
- High-Quality Linens: Provide soft, high-quality bed linens and towels for added comfort.
- Special Touches: Flowers, a welcome basket, local guides or maps.
- Clean: Guest rooms and common areas are spotless and in excellent condition. There’s not a single worn-out item in sight.
Incorporate Technology
Good technology can enhance the guest experience and keep your property one step ahead. Here are some suggestions to improve your hotel’s online presence:
- Access control: Add smart locks for remote control of entrances; smart thermostats; smart lighting for energy saving and smart lighting control.
- High-Speed Wi-Fi: Provide reliable, high-speed internet access for guests who need to stay connected.
- Entertainment: Entertainment options to pick from, like streaming services, games consoles and Bluetooth speakers.
Utilise Outdoor Spaces
If you have outdoor space, make these appealing areas and create some incentive to use them.
- Comfortable Seating: For outdoor recreation, construct lounge chairs, hammocks, or dinette sets.
- Outdoor Amenities: Provide a grill, fire pit or hot tub to enhance the outdoor experience.
- Keep landscaping looking neat and clean, with lots of neat plants and flowers.
Showcase Your Property Online
Any PR-minded host will realise that great photos and a nicely formatted website page can make a difference.
- Professional Photography: Hire a professional photographer to capture your property in the best light.
- Written descriptions: Itemised descriptions of the furnishings that any prospective guests would want to know about.
- Virtual tours: Offer a virtual tour or video walkthrough of a property to provide a more complete view of the home.
Gather Feedback and Continuously Improve
Regularly gather feedback from your guests to identify areas for improvement. Consider the following:
- Guest Reviews: Encourage guests to leave reviews and take their feedback seriously.
- Surveys: Send follow-up surveys to guests to gather more detailed feedback on their stay.
- Regular Upgrades: Make regular upgrades to your home informed by guest feedback and trend-watching in hospitality.
How Square Meters Digital Can Help
Square Meters Digital can help you increase your rental bookings and rates with creative interior design – a film altogether. Our cutting-edge digital marketing services, property website designs and tips for holiday home management will make your rental property more attractive and desirable online, enabling you to reach a wider audience of potential guests, increase their comfort levels and bookings, and boost your returns.
Your holiday rental will stand out and you’ll attract more guests and make more money if you use our holiday rental interior design tips.
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